Building and Strengthening the Structure of Your Small Business, Part 6 – Leverage Your Business

Archimedes, regarded as the first mathematical physicist, was not the inventor of the lever but was the first to provide an explanation of the principles involved in it. His Law of the Lever states: Magnitudes are in equilibrium at distances reciprocally proportional to their weights. In simpler terms, Archimedes stated that by applying a lever, one could lift the heaviest of weights by applying even the weakest of forces. His work on levers caused him to remark: “Give me a place to stand on, and I will move the Earth.”

Getting ourselves and our businesses to the next level – no matter what our starting point – takes effort. We can achieve this goal with less time and less effort by using the power of leverage. Think of your goal as the “heavy object”, yourself as the fulcrum and any of the following suggestions as the lever.

If you are a small business owner or self-employed professional, here are some of the best ways to leverage your time and resources.

Networking – In-Person and Virtual

  • Business Networking Groups
  • Master Mind Groups
  • Public Speaking
  • Trade Shows as an exhibitor or an attendee
  • Professional/Business Networking Sites
  • Social Networking Sites
  • On-line Business Directories

Online Solutions

  • The Opt-In Box for a Free Report or Your Ezine on Every Page of Your Website
  • Ads in Other Ezines
  • Article Marketing
  • Blogs (having one and posting to those of others making sure to add your URL)
  • Online Forums
  • Membership Sites
  • Podcasting
  • Internet Radio Shows
  • Being a Guest on Other’s Teleconferences
  • Your Own Teleseminars – Your Content or Interviews with Experts

Partnering Up

A Joint Venture (often abbreviated JV) is an arrangement between two or more parties who undertake a money-making project together and share expenses, control and revenues. This can be on a one time basis (sponsoring a workshop) or on a continuing basis (continual marketing of a product they created together).

Cross Promotion is an arrangement in which two complementary businesses team together in their advertising, marketing, or promotional efforts in the hopes of reaching a larger number of people in their shared target markets. For example, your foreign car auto repair business in the suburbs may team up with a high-end detailing business and offer flyers and coupons to each other’s customers. Or your hair salon whose target market is midlife business women may team up with a local upscale restaurant and give out each other’s promotional materials, sponsor discounts to each other’s customers, etc. The important feature of this is that you share the same target market and want to expand your reach.

An Affiliate Program is an arrangement in which individuals help you market your products to their lists or with there own sales page that links to your shopping cart. You can also have affiliates through online businesses that will offer your digital products which you advertise on their sites.

Creating Products and Services that Produce Residual/Passive and Leveraged Income

Residual or Passive Income Products include premium Podcasts, other MP3 Downloads of e.g. a Telesummit, CD’s or DVD’s sold individually or in boxed sets, Home Study Programs

Leveraged Income Products include Group Coaching Programs; Membership Programs – either non-interactive (content only delivered on a regular basis in digital format or hard copy) or interactive (group members call in at regularly scheduled times and get coaching, for example) or a combination of both; Live Multi-Day Events; High Level Master Mind Coaching Programs (includes individual and group coaching as well as live Master Mind meetings several times a year).

Ways To Start Your Own Photographic Business! – Part Nine

Want to make money with digital photography? Want your own Photographic Business? Its not just wedding photography, read on to find out other ways to make money and start your own business in the exciting world of Photography! Here is a list of the 10, with an outline of the type of business that can be made.

Your own digital, photography based, home business could start here…

* DESK CLOCKS. Most people at work, or even who have a desk at home have a clock on it. Some may have some sort of advertising on it, like a freebie from a manufacturer. But how many people would prefer a photograph of their loved ones? Most I would imagine. And if you don’t want to go the personal route, approach a manufacturer and offer to produce a clock for them, with their photo and company details. Its a huge market, people are making a living doing it, get in there.

* BLANKETS. Nursing homes, private hospitals, care providers and don’t forget the average household, all use them. Personalize or promote, your choice, how about personalize and promote. I am not going to make any references to that being a blanket strategy, or you should cover both markets. I wouldn’t do that.

* COOLERS. Drinks coolers are everywhere, not just in the summer either. A great place for a message or a personal note. Drinks companies are an obvious choice, but what of places where the drinks are consumed. What event doesn’t have drinks and drink coolers?

* LETTER OPENERS. At work and at home, we get letters everywhere and its nice to have a proper opener, rather than tearing. Promotional, personal, souvenir. Keep an eye where you see them, or where you think they are needed. Mail boxes for example, or blocks of flats or holiday apartments.

* RECIPES. There are more cook books than anything, along with TV shows, chat shows, everyone’s cooking and eating, or talking about it. Recipes are given away to promote such markets, either books, shows, or foodstuffs. Lots of customers there. Don’t forget local recipes, that can carry a message of the area.

* BALLOONS. Normal balloons, helium balloons, shaped balloons. Millions are sold or given away every year. And you know the ones with cartoon characters and personalities (kids) are not cheap to buy. There is a big market for promotion, personal here, look into it first, try and specialize.

* PILL BOXES. Unfortunately a lot of people are on pills, some people are on a lot of pills. Hence the arrival of pill boxes. Do you know someone who would like a personalised one? If you do, so does everyone else. You can get nice ones, but where do you get personal ones? Again there is the promo market and even the souvenir market. Everyone on holiday knows someone at home who could benefit from such an attractive pill box which would lift their spirit.

* PLANNERS. If you fail to plan then you are planning to fail. A lot of companies and individuals use planners. They have been hanging in doctors surgeries for years, paid for and given free to doctors and practices. Some people act as the middleman, getting the advertising and putting together the planner with the promise it will be given to and seen regularly by so many thousand medical professionals. There’s a big opportunity in itself. Take it into other industries, autos, sports, etc.

* RULERS. I have a joke about measuring tapes, that I don’t use as a rule, but none on rulers thank goodness, I draw the line there. Newsagents, office supply, schools, businesses, uni, this is quite a big one. And quite cheap to produce.

* MEGAPHONES. Sports, drama, getting the kids in for their tea ( a drama in itself), Coaches and parents need them. They are a fun item too. Funny, promotional, political, lots of opportunity for messages here.

This is just to get your creative juices going and your brain storming with ideas! The internet has opened up a never ending need for images, of anything and everything. Stock photography has changed, gone are the highly professional, large format shots of models and beaches, that had to be technically perfect, well they are not gone, but they are not the only opportunities for aspiring photographers who want to make a living with their hobby, their passion. Images that you wouldn’t believe started life as a photograph end up everywhere these days and the ability to transform these images is available to everyone, and in the comfort of their own home.

Don’t forget a lot of well known high street businesses started life on a kitchen table, why not yours?

Your Own Digital Photographic Business! (Part Nine)

Want to make money with digital photography? Want your own Photographic Business? Its not just wedding photography, read on to find out other ways to make money and start your own business in the exciting world of Photography! Here is a list of the ninth 10, with an outline of the type of business that can be made.

Your own digital, photography based, home business could start here…

* DESK CLOCKS. Most people at work, or even who have a desk at home have a clock on it. Some may have some sort of advertising on it, like a freebie from a manufacturer. But how many people would prefer a photograph of their loved ones? Most I would imagine. And if you don’t want to go the personal route, approach a manufacturer and offer to produce a clock for them, with their photo and company details. Its a huge market, people are making a living doing it, get in there.

* BLANKETS. Nursing homes, private hospitals, care providers and don’t forget the average household, all use them. Personalise or promote, your choice, how about personalise and promote. I am not going to make any references to that being a blanket strategy, or you should cover both markets. I wouldn’t do that.

* COOLERS. Drinks coolers are everywhere, not just in the summer either. A great place for a message or a personal note. Drinks companies are an obvious choice, but what of places where the drinks are consumed. What event doesn’t have drinks and drink coolers?

* LETTER OPENERS. At work and at home, we get letters everywhere and its nice to have a proper opener, rather than tearing. Promotional, personal, souvenir. Keep an eye where you see them, or where you think they are needed. Mail boxes for example, or blocks of flats or holiday apartments.

* RECIPES. There are more cook books than anything, along with tv shows, chat shows, everyones cooking and eating, or talking about it. Recipes are given away to promote such markets, either books, shows, or foodstuffs. Lots of customers there. Don’t forget local recipes, that can carry a message of the area.

* BALLOONS. Normal balloons, helium balloons, shaped balloons. Millions are sold or given away every year. And you know the ones with cartoon characters and personalities (kids) are not cheap to buy. There is a big market for promotion, personal here, look into it first, try and specialise.

* PILL BOXES. Unfortunately a lot of people are on pills, some people are on a lot of pills. Hence the arrival of pill boxes. Do you know someone who would like a personalised one? If you do, so does everyone else. You can get nice ones, but where do you get personal ones? Again there is the promo market and even the souvenir market. Everyone on holiday knows someone at home who could benefit from such an attractive pill box which would lift their spirit.

* PLANNERS. If you fail to plan then you are planning to fail. A lot of companies and individuals use planners. They have been hanging in doctors surgeries for years, paid for and given free to doctors and practices. Some people act as the middleman, getting the advertising and putting together the planner with the promise it will be given to and seen regularly by so many thousand medical professionals. There’s a big opportunity in itself. Take it into other industries, autos, sports, etc.

* RULERS. I have a joke about measuring tapes, that I don’t use as a rule, but none on rulers thank goodness, I draw the line there. Newsagents, office supply, schools, businesses, uni, this is quite a big one. And quite cheap to produce.

* MEGAPHONES. Sports, drama, getting the kids in for their tea ( a drama in itself), Coaches and parents need them. They are a fun item too. Funny, promotional, political, lots of opportunity for messages here.

This is just to get your creative juices going and your brain storming with ideas! The internet has opened up a never ending need for images, of anything and everything. Stock photography has changed, gone are the highly professional, large format shots of models and beaches, that had to be technically perfect, well they are not gone, but they are not the only opportunities for aspiring photographers who want to make a living with their hobby, their passion. Images that you wouldn’t believe started life as a photograph end up everywhere these days and the ability to transform these images is available to everyone, and in the comfort of their own home.

Don’t forget a lot of well known high street businesses started life on a kitchen table, why not yours?