Archimedes, regarded as the first mathematical physicist, was not the inventor of the lever but was the first to provide an explanation of the principles involved in it. His Law of the Lever states: Magnitudes are in equilibrium at distances reciprocally proportional to their weights. In simpler terms, Archimedes stated that by applying a lever, one could lift the heaviest of weights by applying even the weakest of forces. His work on levers caused him to remark: “Give me a place to stand on, and I will move the Earth.”
Getting ourselves and our businesses to the next level – no matter what our starting point – takes effort. We can achieve this goal with less time and less effort by using the power of leverage. Think of your goal as the “heavy object”, yourself as the fulcrum and any of the following suggestions as the lever.
If you are a small business owner or self-employed professional, here are some of the best ways to leverage your time and resources.
Networking – In-Person and Virtual
- Business Networking Groups
- Master Mind Groups
- Public Speaking
- Trade Shows as an exhibitor or an attendee
- Professional/Business Networking Sites
- Social Networking Sites
- On-line Business Directories
- The Opt-In Box for a Free Report or Your Ezine on Every Page of Your Website
- Ads in Other Ezines
- Article Marketing
- Blogs (having one and posting to those of others making sure to add your URL)
- Online Forums
- Membership Sites
- Internet Radio Shows
- Being a Guest on Other’s Teleconferences
- Your Own Teleseminars – Your Content or Interviews with Experts
A Joint Venture (often abbreviated JV) is an arrangement between two or more parties who undertake a money-making project together and share expenses, control and revenues. This can be on a one time basis (sponsoring a workshop) or on a continuing basis (continual marketing of a product they created together).
Cross Promotion is an arrangement in which two complementary businesses team together in their advertising, marketing, or promotional efforts in the hopes of reaching a larger number of people in their shared target markets. For example, your foreign car auto repair business in the suburbs may team up with a high-end detailing business and offer flyers and coupons to each other’s customers. Or your hair salon whose target market is midlife business women may team up with a local upscale restaurant and give out each other’s promotional materials, sponsor discounts to each other’s customers, etc. The important feature of this is that you share the same target market and want to expand your reach.
An Affiliate Program is an arrangement in which individuals help you market your products to their lists or with there own sales page that links to your shopping cart. You can also have affiliates through online businesses that will offer your digital products which you advertise on their sites.
Creating Products and Services that Produce Residual/Passive and Leveraged Income
Residual or Passive Income Products include premium Podcasts, other MP3 Downloads of e.g. a Telesummit, CD’s or DVD’s sold individually or in boxed sets, Home Study Programs
Leveraged Income Products include Group Coaching Programs; Membership Programs – either non-interactive (content only delivered on a regular basis in digital format or hard copy) or interactive (group members call in at regularly scheduled times and get coaching, for example) or a combination of both; Live Multi-Day Events; High Level Master Mind Coaching Programs (includes individual and group coaching as well as live Master Mind meetings several times a year).